This is the first day when Nintendo broadcasts their "Super Smash Bros. Direct"!
For customers in the UK, the time is 8 April 2014 (Today), at 11:00 pm. (British Summer Time). For customers in the USA, the time is 8 April 2014 (Today), at 3:00 pm (Different time zone are present in this country). However, for customers in Japan, they will have to wait until 9 April 2014 (Tomorrow), at 7:00 am.